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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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The impact of the corporate identity mix on corporate reputation
Money, Kevin; Rose, Susan; Hillenbrand, Carola - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
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Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.; Sattari, Setayesh; Bevelander, Diane - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit; Diamantopoulos, Adamantios - In: Journal of service research : JSR 17 (2014) 3, pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
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Building employee commitment through internal branding : a meta-analytic study
Prashar, Atul; Maity, Moutusy - In: European journal of marketing 58 (2024) 5, pp. 1241-1274
Persistent link: https://www.econbiz.de/10015047511