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~subject:"Corporate governance"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Corporate governance
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Lazonick, William
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Corporate governance and managerial reform in Japan
7
Innovative Markenführung und -implementierung
7
European corporate governance : readings and perspectives
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Research handbook on corporate governance and ethics
5
Betriebswirtschaftslehre und Rechtsentwicklung
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
Governance - Bewältigung von Komplexität in Wirtschaft, Gesellschaft und Politik
4
Understanding the company : corporate governance and theory
4
Branding and sustainable competitive advantage : building virtual presence
3
Corporate governance : essays in honor of Horst Albach
3
Design thinking : integrating innovation, customer experience and brand value
3
Europäische Hochschulschriften / 5
3
Handbook of brand relationships
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Perspektiven der Corporate governance : Bestimmungsfaktoren unternehmerischer Entscheidungsprozesse und Mitwirkung der Arbeitnehmer
3
Strong brands, strong relationships
3
The embedded firm : corporate governance, labor, and finance capitalism
3
The handbook of the economics of corporate governance ; Volume 1
3
Brand management ; Vol. 2
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Convergence and diversity
2
Customer-centric marketing strategies : tools for building organizational performance
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on effective advertising strategies in the social media age
2
Handbook on brand and experience management
2
International themes in business law ; Vol. 3
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
New perspectives on incentive and control Systems for shareholder value enhancement
2
Raiffeisen's footprint : the cooperative way of banking
2
Shareholder-Value und die Kriterien des Unternehmenserfolgs : mit 6 Tabellen
2
Stakeholders and sustainability
2
Strategic decisions and sustainability choices : mergers, acquisitions and corporate social responsibility from a global perspective
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The Oxford handbook of corporate governance
2
The convergence of corporate governance : promise and prospects
2
The corporation : rethinking the iconic form of business organization
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ECONIS (ZBW)
323
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1
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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3
Markenerosion : Implikationen für Markenführung und
Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
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4
Aufbau von Markenbeziehungen als Grundlage des Dienstleistungsmanagements
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 57-76)
.
2008
Persistent link: https://www.econbiz.de/10003676020
Saved in:
5
Customer - brand value
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 215-230)
.
2001
Persistent link: https://www.econbiz.de/10003521890
Saved in:
6
Brand management strategies to enhance customer value in the Chinese telecom market
Hu, Chun
;
Dzever, Sam
- In:
Evolving corporate structures and cultures in Asia : …
,
(pp. 213-222)
.
2008
Persistent link: https://www.econbiz.de/10003837558
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7
Brand-driven innovation
Roscam Abbing, Erik
;
Gessel, Christa van
- In:
Design thinking : integrating innovation, customer …
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003951955
Saved in:
8
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
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9
Die Erwartungslücke und Ansätze zu ihrer Reduktion : Informationsgewinnung, -verarbeitung und -weitergabe im Rahmen der Jahresabschlußprüfung im Hinblick auf die Reduktion der Erwa...
Störk, Ulrich Viktor
-
1999
Persistent link: https://www.econbiz.de/10000683451
Saved in:
10
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
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