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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Issues Management mit Social Media : ein Erfolgsfaktor für die Unternehmenskommunikation
Kronewald, Elke; Steffens, Theresa - In: Marke und digitale Medien : der Wandel des …, (pp. 311-327). 2014
Persistent link: https://www.econbiz.de/10010424253
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Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas - In: Marke und digitale Medien : der Wandel des …, (pp. 33-48). 2014
Persistent link: https://www.econbiz.de/10010424337
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Die Mitarbeiter durch den Handel zu Markenbotschaftern machen
Esch, Franz-Rudolf; Frisch, Jutta; Gawlowski, Dominika - In: Strategie und Technik des Automobilmarketing, (pp. 301-330). 2013
Persistent link: https://www.econbiz.de/10010426293
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto; Gonçalves Filho, Cid; … - In: Consumer brand relationships : meaning, measuring, managing, (pp. 198-223). 2015
Persistent link: https://www.econbiz.de/10011279671
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A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717
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Brand relationships with hockey teams
Aledin, Samil A. - In: Consumer brand relationships : meaning, measuring, managing, (pp. 146-161). 2015
Persistent link: https://www.econbiz.de/10011279719