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~subject:"Corporate governance"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Corporate governance
Markenführung
Beziehungsmarketing
3,526
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Lazonick, William
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Llewellyn, David T.
4
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3
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3
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Corporate governance and managerial reform in Japan
7
Innovative Markenführung und -implementierung
7
European corporate governance : readings and perspectives
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Research handbook on corporate governance and ethics
5
Betriebswirtschaftslehre und Rechtsentwicklung
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
Understanding the company : corporate governance and theory
4
Branding and sustainable competitive advantage : building virtual presence
3
Corporate governance : essays in honor of Horst Albach
3
Design thinking : integrating innovation, customer experience and brand value
3
Europäische Hochschulschriften / 5
3
Handbook of brand relationships
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Perspektiven der Corporate governance : Bestimmungsfaktoren unternehmerischer Entscheidungsprozesse und Mitwirkung der Arbeitnehmer
3
Strong brands, strong relationships
3
The embedded firm : corporate governance, labor, and finance capitalism
3
The handbook of the economics of corporate governance ; Volume 1
3
Brand management ; Vol. 2
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Convergence and diversity
2
Customer-centric marketing strategies : tools for building organizational performance
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Global marketing strategies for the promotion of luxury goods
2
Governance - Bewältigung von Komplexität in Wirtschaft, Gesellschaft und Politik
2
Handbook of research on effective advertising strategies in the social media age
2
Handbook on brand and experience management
2
International themes in business law ; Vol. 3
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
New perspectives on incentive and control Systems for shareholder value enhancement
2
Raiffeisen's footprint : the cooperative way of banking
2
Shareholder-Value und die Kriterien des Unternehmenserfolgs : mit 6 Tabellen
2
Stakeholders and sustainability
2
Strategic decisions and sustainability choices : mergers, acquisitions and corporate social responsibility from a global perspective
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The Oxford handbook of corporate governance
2
The convergence of corporate governance : promise and prospects
2
The corporation : rethinking the iconic form of business organization
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ECONIS (ZBW)
322
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71
The relational roles of brands
Avery, Jill
- In:
Marketing management : a cultural perspective
,
(pp. 147-163)
.
2012
Persistent link: https://www.econbiz.de/10009507169
Saved in:
72
Brand-led transformation
Massa, Pier M.
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 454-475)
.
2013
Persistent link: https://www.econbiz.de/10009669508
Saved in:
73
Consumer-brand relationship : foundation and state-of-the-art
Loureiro, Sandra Maria Correira
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 414-434)
.
2013
Persistent link: https://www.econbiz.de/10009669510
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74
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
75
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
76
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
77
Polygenetic Branding
Brugger, Bernhard
;
Poetzsch, Hans
- In:
Innovative Markenführung und -implementierung
,
(pp. 517-531)
.
2011
Persistent link: https://www.econbiz.de/10009349156
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78
Corporate Social Responsibility sinnvol und glaubwürdig ins Markenmanagement einbauen
Brunner, Christian Boris
;
Esch, Franz-Rudolf
- In:
Innovative Markenführung und -implementierung
,
(pp. 445-455)
.
2011
Persistent link: https://www.econbiz.de/10009349198
Saved in:
79
Von der Problemlösung zur Kundenbegeisterung im BtoB : konsequente Markenentwicklung und Markenführung des Unternehmens STILL
Gey, Thomas
;
Knoef, Bert-Jan
- In:
Innovative Markenführung und -implementierung
,
(pp. 355-370)
.
2011
Persistent link: https://www.econbiz.de/10009349210
Saved in:
80
Customer Touchpoint Management
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Innovative Markenführung und -implementierung
,
(pp. 293-310)
.
2011
Persistent link: https://www.econbiz.de/10009349221
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