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~subject:"Corporate reputation"
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2001 - The Brand Management Od...
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Corporate reputation
Brand management
44
Markenführung
42
Markenartikel
33
Brand
29
Brand image
23
Markenimage
23
Consumer behaviour
17
Konsumentenverhalten
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United Kingdom
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Großbritannien
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Markenpolitik
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Bank
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Irland
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Führungsstil
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Leadership style
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Corporate culture
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Produktmanagement
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Social Web
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Social web
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Unternehmenskultur
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Personal banking
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Privatkundengeschäft
4
Relationship marketing
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Spain
4
Advertising
3
Arbeitskräfte
3
Arbeitsverhalten
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Bank employees
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Bankberufe
3
Brand equity
3
Cluster analysis
3
Clusteranalyse
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Customer service
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De Chernatony, Leslie
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Bravo, Rafael
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Buil, Isabel
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Matute, Jorge
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Pardos Martínez, Eva
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Pina, José M.
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Corporate brand and corporate reputation
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Journal of business economics and management
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The journal of brand management : an international journal
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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