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~subject:"Corporate reputation"
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Corporate reputation
Brand image
11,034
Markenimage
10,871
Brand management
7,212
Markenführung
7,167
Consumer behaviour
6,722
Konsumentenverhalten
6,654
Brand
3,305
Markenartikel
3,272
Relationship marketing
1,866
Beziehungsmarketing
1,859
Social Web
983
Social web
983
Werbewirkung
982
Advertising effects
979
Online-Marketing
894
Internet marketing
887
Designation of origin
875
Herkunftsbezeichnung
875
Tourism marketing
738
Tourismusmarketing
738
Customer satisfaction
660
Kundenzufriedenheit
652
Marketingmanagement
613
Marketing management
612
Destination management
591
Destinationsmanagement
591
Markentransfer
575
Brand extension
568
Brand loyalty
514
Deutschland
509
Firmenimage
503
Germany
495
Advertising
466
Holiday behaviour
455
Urlaubsverhalten
455
Werbung
447
Luxury goods
438
Luxusgüter
438
Persönlichkeitspsychologie
426
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67
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Article
425
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Aufsatz in Zeitschrift
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18
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17
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14
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1
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English
458
German
43
French
3
Swedish
1
Author
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Foroudi, Pantea
8
Melewar, T. C.
8
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Huber, Frank
3
Hussain, Shahzeb
3
Keller, Kevin Lane
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Azimi, Mohammad
2
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burmann, Christoph
2
Burt, Steven
2
Chen, Chen-Chu Matilda
2
Cian, Luca
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
2
Dineen, Brian R.
2
Esch, Franz-Rudolf
2
Esmaeilpour, Majid
2
Falkenreck, Christine
2
Favero, Giovanni
2
Garrett, Tony C.
2
Geylani, Tansev
2
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Institution
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IGI Global
2
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Universität Hannover / Institut für Marketing & Management
1
Universität Mannheim
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of business research : JBR
20
Journal of retailing and consumer services
15
The journal of brand management : an international journal
13
Corporate reputation review : an international journal
10
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Asia Pacific journal of marketing and logistics
5
Corporate communications : an international journal
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision
3
Psychology & marketing
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Chinese management studies
2
Contemporary economics
2
Emerging Markets Journal : EMAJ
2
Gabler Edition Wissenschaft
2
Global business & economics review
2
Human resource management
2
International journal of business
2
International journal of economics and finance
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International studies of management and organization
2
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Source
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ECONIS (ZBW)
503
BASE
1
Other ZBW resources
1
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1
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
Saved in:
3
The impact of brand positivity on the relationship between corporate image and consumers' attitudes toward brand extension in service businesses
Çifci, Sertaç
;
Koçak, Akın
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009554681
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
A model of event–destination image transfer
Deng, Qian
;
Li, Mimi
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
Saved in:
6
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
7
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Saved in:
8
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Saved in:
9
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
10
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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