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Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim; Gürce, Merve Yanar - In: Ethics, social responsibility and sustainability in …, (pp. 157-171). 2019
Persistent link: https://www.econbiz.de/10012104177
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Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, … - In: Public performance & management review 43 (2020) 2, pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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Reputation and brand management by political parties : party vetting of election candidates in Canada
Marland, Alexander J.; DeCillia, Brooks - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10012289893
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Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter; Pollák, František - In: Corporate Practices: Policies, Methodologies, and …, (pp. 917-937). 2024
Persistent link: https://www.econbiz.de/10014575120
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An investigation of the dialogical communication capacities of Turkish GSM companies websites
Atlı, Dinçer - In: International journal of sustainable entrepreneurship … 4 (2019) 2, pp. 51-59
Persistent link: https://www.econbiz.de/10012106971
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 23 (2016) 1, pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
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Linking corporate social responsibility with reputation and brand of the firm
He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518