Kulczycki, Wojciech; Mikas, Santosh; Koenigstorfer, Joerg - In: Sport, Business and Management: An International Journal 7 (2017) 5, pp. 497-514
Purpose The purpose of this paper is to determine whether consumers’ attitude toward sporting goods retailers depends on who engages in corporate social responsibility (CSR) activities and where CSR takes place. The study aims to replicate previous findings on football teams (Kulczycki and...