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Examining consumers' responses to corporate social responsibility addressing childhood obesity : the mediating role of attributional judgments
Dumitrescu, Claudia; Hughner, Renée Shaw; Shultz, … - In: Journal of business research : JBR 88 (2018), pp. 132-140
Persistent link: https://www.econbiz.de/10011869595
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Vietnam : political economy, marketing system
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
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Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
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Macroservicing : a commentary on services as constructive engagement for sustainable peace, prosperity and well-being
Shultz, Clifford J. - In: The journal of services marketing 36 (2022) 7, pp. 877-884
Persistent link: https://www.econbiz.de/10013407616
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Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 42 (2022) 4, pp. 554-559
Persistent link: https://www.econbiz.de/10013475197