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Exploring the corporate image formation process
Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael R.; Melewar, T. C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
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Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C. (contributor) - In: Journal of world business : JWB 48 (2013) 3, pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Modeling firm heterogeneity in corporate social performance and financial performance
Isaksson, Lars E.; Woodside, Arch G. - In: Journal of business research : JBR 69 (2016) 9, pp. 3285-3314
Persistent link: https://www.econbiz.de/10011514772
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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454