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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael R.; Melewar, T. C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
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Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector
Ramani, Shyama V.; SadreGhazi, Shuan; Gupta, Suraksha - In: Technological forecasting & social change : an … 121 (2017), pp. 216-227
Persistent link: https://www.econbiz.de/10011889738