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Strength of corporate social responsibility as a corporate brand association : general public perspective

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Persistent link: https://www.econbiz.de/10011645680

Brand purpose and ‘woke’ branding campaigns

McColl, Julie; Ritch, Elaine L.; Hamilton, Jennifer - In: New perspectives on critical marketing and consumer society, (pp. 145-154). 2021

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Social responsibility initiatives in Tata Group : Tata Motors and Tata Chemicals

Anand, Sandipa Lahiri - In: Tata's business and growth strategy, (pp. 185-200). 2009

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India's Tata Group : empowering marginalized communities

In: Tata's business and growth strategy, (pp. 201-208). 2009

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Corporate brand as a contract with stakeholders : theology or pragmatism?

Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886

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Corporate reputation and brand architecture : the debate

Hasanbegović, Dalija - In: South-east European journal of economics and business 6 (2011) 2, pp. 37-43

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CSR and Corporate Branding Effect on Brand Loyalty : A Study on Indian Banking Industry

Pratihari, Suvendu Kumar - 2018

brand loyalty (BL) in the Indian Banking industry. The study further intends to examine the direct and indirect effect of … positioning tools to develop firm's corporate brand followed by enhancing BL.Originality/value: Scale development and validation …

Persistent link: https://www.econbiz.de/10012914075

Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

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Where, when, and who : corporate social responsibility and brand value : a global panel study

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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation

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