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Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka

Weerasiri, Sudath; Dissanayake, Ravindra - 2010

Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has...

Persistent link: https://www.econbiz.de/10009442728

Exploration of country of origin effect in services : a literature driven approach

Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334

Persistent link: https://www.econbiz.de/10011438102

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10011529191

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664

Persistent link: https://www.econbiz.de/10010406668

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Zolfagharian, Mohammadali; Saldivar, Roberto; Braun, Jakob - In: International marketing review 34 (2017) 2, pp. 330-352

Persistent link: https://www.econbiz.de/10011674288

Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions

Sreejesh, S.; Kastanakis, Minas; Paul, Justin - In: Journal of consumer marketing 41 (2024) 3, pp. 340-356

Persistent link: https://www.econbiz.de/10014519765

EFFECT OF PROMOTING COUNTRY OF ORIGIN AS AN ETHNOCENTRIC APPEAL IN DEVELOPING LOCAL BRANDS: SPECIAL REFERENCE TO TELECOMMUNICATION INDUSTRY OF SRI LANKA

WEERASIRI, SUDATH; DISSANAYAKE, RAVINDRA - In: Perspectives of Innovation in Economics and Business (PIEB) 4 (2010) 1, pp. 74-76

Persistent link: https://www.econbiz.de/10010615579

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

Zolfagharian, Mohammad Ali; Sun, Qin - In: Journal of Consumer Marketing 27 (2010) 4, pp. 345-357

themselves, in terms of country‐of‐origin effect and ethnocentrism. Design/methodology/approach – A multidisciplinary literature … brands than American monoculturals. Although ethnocentrism does not significantly demarcate alternating biculturals from …

Persistent link: https://www.econbiz.de/10014848813

International consumer admiration and the persistence of animosity

Maher, Amro A.; Clark, Paul; Maher, Ahmed - In: Journal of Consumer Marketing 27 (2010) 5, pp. 414-424

Purpose – This paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity....

Persistent link: https://www.econbiz.de/10014848822

Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products

Bandyopadhyay, Subir; Wongtada, Nittaya; Rice, Gillian - In: Journal of Consumer Marketing 28 (2011) 3, pp. 211-224

/methodology/approach – With a sample of 571 Thai consumers, this study measures consumer ethnocentrism (CET), a general attitude, and country …' evaluations of US products vary at different levels of consumer ethnocentrism and country‐specific attitudes. Research limitations …

Persistent link: https://www.econbiz.de/10014848881