emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the … study, the authors keep a qualitative approach: we first carry out an analysis of previous studies about creativity …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global … agencies in the advertising market of Sweden, Spain and Portugal. To conduct the study, the authors keep a qualitative approach …: we first carry out an analysis of previous studies about creativity, communication and entrepreneurial orientation …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …