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~subject:"Credibility"
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Credibility
Brand management
17,203
Markenführung
17,198
Consumer behaviour
7,580
Konsumentenverhalten
7,566
Markenimage
7,205
Brand image
7,062
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5,358
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5,309
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2,622
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2,616
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2,474
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1,815
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1,669
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1,340
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USA
686
Corporate reputation
676
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675
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662
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659
United States
657
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654
Internationales Marketing
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Schallehn, Mike
6
Burmann, Christoph
5
Beverland, Michael B.
3
Melewar, T. C.
3
Moulard, Julie Guidry
3
Abbate, Sandro
2
Bakshi, Madhupa
2
Balmer, John M. T.
2
Banerjee, Neelotpaul
2
Campo, Sara
2
Caravella, Mary
2
Dwivedi, Abhishek
2
Elliott, Richard
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hussain, Shahzeb
2
Ilicic, Jasmina
2
Jiménez-Barreto, Jano
2
Kao, Grace Hsiu-Ying
2
Kristav, Per
2
Loureiro, Sandra Maria Correia
2
Mishra, Prashant
2
Napoli, Julie
2
Nguyen, Hang
2
Popovich, Deidre
2
Priporas, Constantinos-Vasilios
2
Rubio Benito, Natalia
2
Singh, Ramendra Pratap
2
Spiggle, Susan
2
Wallach, Karen Anne
2
Wang, Stephen W.
2
Addae, Matilda
1
Agus, Arawati
1
Akbar, Mohammad Muzahid
1
Ali, Rofin Thirunelvelikaran Mohammed
1
Alodin, Yasmin
1
Alpert, Frank
1
Ameen, Nisreen
1
An, Jake
1
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Journal of business research : JBR
14
The journal of brand management : an international journal
11
Journal of retailing and consumer services
7
Psychology & marketing
4
Journal of air transport management
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Cogent business & management
2
European journal of marketing : EJM
2
Global business review
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
The journal of applied business research
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
African journal of business & economic research : AJBER
1
African journal of business and economic research : AJBER
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brand Content : die Marke als Medienereignis
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Celebrity, convergence and transformation
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Corporate reputation review
1
Essentials
1
European Sport management quarterly : ESMQ
1
Europäische Hochschulschriften / 5
1
Fundamentals of marketing research ; Vol. 4
1
IIMB management review
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
143
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1
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
2
Vertrauen durch kommunikationsintendiertes Handeln : eine grundlagentheoretische Diskussion in der Betriebswirtschaftslehre mit Gestaltungsempfehlungen für die Versicherungswirtsch...
Bittl, Andreas
-
1997
Persistent link: https://www.econbiz.de/10013420756
Saved in:
3
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
4
Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions
Stokes, Amy
;
Jensen, Thomas D.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008900886
Saved in:
5
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
6
Branding authenticity
Chhabra, Deepak
- In:
Tourism analysis : an interdisciplinary tourism & …
15
(
2010
)
6
,
pp. 735-740
Persistent link: https://www.econbiz.de/10008840344
Saved in:
7
An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
Marshall, Roger
;
WoonBong, Na
-
2007
Persistent link: https://www.econbiz.de/10003540653
Saved in:
8
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi
;
Pino, Giovanni
;
Frangipane, Daniela
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
Saved in:
9
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
10
Can a commercially oriented brand be authentic? : a preliminary study of the effects of a pro-business attitude on consumer-based brand authenticity
Pace, Stefano
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 1167-1177
Persistent link: https://www.econbiz.de/10011304702
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