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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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Nachhaltige Fleischwirtschaft : unternehmensstrategische und kommunikationspolitische Herausforderungen und Perspektiven
Schattke, Hedda - 2013
Persistent link: https://www.econbiz.de/10009736434
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A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
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Krisen-PR von Unternehmen : Analyse von Kommunikationsstrategien anhand ausgewählter Krisenfälle
Hauser, Thomas - 1994
Persistent link: https://www.econbiz.de/10013452559
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Toward a relational theory of employee engagement : understanding authenticity, transparency, and employee behaviors
Jiang, Hua; Shen, Hongmei - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 948-975
Persistent link: https://www.econbiz.de/10014291696
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Alles nur Theater : Authentizität und Inszenierung in der Organisationskommunikation
Szyszka, Peter (ed.) - 2012
Persistent link: https://www.econbiz.de/10011381083
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Likeonomics : the unexpected truth behind earning trust, influencing behavior and inspiring action
Bhargava, Rohit - 2012
Persistent link: https://www.econbiz.de/10013546948