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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit

Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

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Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector

Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229

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Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...

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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands

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Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley

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The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity

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Informational and transformational responses to celebrity endorsements

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