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Managing word-of-mouth : a nonprofit case study
Williams, Martin; Buttle, Francis A. - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
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Well known or well liked? : the effects of corporate reputation on firm value at the onset of a corporate crisis
Wei, Jiuchang; Ouyang, Zhe; Chen, Haipeng - In: Strategic management journal 38 (2017) 10, pp. 2103-2120
Persistent link: https://www.econbiz.de/10011756271
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Navigating through crisis : an empirical investigation of effective response strategies for reputation restoration
Chen, Shuhan; Yang, Guangqing; Han, Qian - In: The European journal of finance 30 (2024) 14, pp. 1614-1641
Persistent link: https://www.econbiz.de/10014636596
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Cybersecurity breach and crisis response : an analysis of organizations' official statements in the United States and South Korea
Kim, Nahyun; Lee, Suman - In: International journal of business communication : IJBC … 58 (2021) 4, pp. 560-581
Persistent link: https://www.econbiz.de/10012607273
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Emotions in social media : an analysis of tweet responses to MH370 search suspension announcement
Yeo, Su Lin; Pang, Augustine; Cheong, Michelle; Yeo, … - In: International journal of business communication : IJBC … 57 (2020) 2, pp. 194-211
Persistent link: https://www.econbiz.de/10012193526
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Pang, Augustine - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 136-152
Persistent link: https://www.econbiz.de/10011800793
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Juristische Kommunikation (Litigation Public Relations)
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 190-194). 2008
Persistent link: https://www.econbiz.de/10003767148