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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

Are consumers always greener on the other side of the fence? : factors that influence green purchase intentions : the context of Croatian and Swedish consumers

Dropulić, Branka; Krupka, Zoran - In: Market : review for marketing theory and practice 32 (2020), pp. 99-113

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Understanding the consumers' personal characteristics as the starting point for targeted marketing

Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41

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A study on customer’s perception of Croatia’s banking industry

Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180

the overall banking industry in Croatia, focusing on perception as a potential source of competitive advantage under the … was carried out in Croatia on the basis of 320 respondents as customers who have used different types of banking services …

Persistent link: https://www.econbiz.de/10012178457

The effects of marketing mix elements on brand equity

Rajh, Edo - In: Croatian economic survey 8 (2005), pp. 53-80

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Wine market segmentation in continental Croatia

Kalazić, Zorislav; Šimic, Mirna Leko; Horvat, Jasna - In: Journal of food products marketing 16 (2010) 3, pp. 325-335

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Dynamics of market orientation in Croatian economy

Grbac, Bruno; First, Ivana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 29 (2011) 2, pp. 373-394

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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

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Internet use as a part of business strategy in small hotels in the Republic of Croatia

Primorac, Dinko; Smoljić, Mirko; Bogomolec, Martina - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 317-328

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Exploring the 'cultural tourism-sustainable development' nexus : the case of Croatia

Demonja, Damir; Gredičak, Tatjana - In: Analele ştiinţifice ale Univerşităţii Alexandru … 61 (2014) 2, pp. 161-179

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