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~subject:"Cross-cultural management"
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Cross-cultural management
Consumer behaviour
66
Konsumentenverhalten
64
Customer satisfaction
26
Service quality
26
Dienstleistungsqualität
21
Kundenzufriedenheit
20
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Markenimage
12
Brand management
11
Markenführung
11
USA
10
United States
10
B-to-B-Marketing
9
Business-to-business marketing
9
India
9
Indien
9
Innovation
9
Interkulturelles Management
9
Pricing strategy
9
China
8
Cultural identity
8
Firm performance
8
Intercultural service encounters
8
Kulturelle Identität
8
Personality psychology
8
Persönlichkeitspsychologie
8
Unternehmenserfolg
8
Advertising effects
7
Australia
7
Customer service
7
Emerging economies
7
Kundenservice
7
Preismanagement
7
Schwellenländer
7
Werbewirkung
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English
9
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Sharma, Piyush
9
Kim, Namwoon
4
Tam, Jackie L. M.
3
Zhan, Wu
2
Gaur, Sanjaya Singh
1
Herjanto, Halimin
1
Kingshott, Russel P. J.
1
Su, Yong
1
Tam, Jackie
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The journal of services marketing
4
A Research Agenda for Service Marketing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
Measuring personal cultural orientations : scale development and validation
Sharma, Piyush
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
Saved in:
2
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
3
Demystifying intercultural service encounters : toward a comprehensive conceptual framework
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003901062
Saved in:
4
Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
Saved in:
5
Examining the role of attribution and intercultural competence in intercultural service encounters
Tam, Jackie
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10010371761
Saved in:
6
Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
;
Su, Yong
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
Saved in:
7
Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service management
26
(
2015
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
Saved in:
8
Impact of frontline service employees' acculturation behaviours on customer satisfaction and commitment in intercultural service encounters
Gaur, Sanjaya Singh
;
Sharma, Piyush
;
Herjanto, Halimin
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
6
,
pp. 1105-1121
Persistent link: https://www.econbiz.de/10011811524
Saved in:
9
Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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