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Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

Persistent link: https://www.econbiz.de/10011338792

User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

Customization in luxury brands: can valentino get personal?

Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947

Persistent link: https://www.econbiz.de/10012271990

The value of marketing crowdsourced new products as such : evidence from two randomized field experiments

Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539

Persistent link: https://www.econbiz.de/10011743668

I didn't win! : an overlooked downside of crowdsourcing?

Karpukhina, Tatiana; Schreier, Martin; Janiszewski, Chris A. - In: Journal of interactive marketing 59 (2024) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10014583034

The Value of Crowdsourcing : Can Users Really Compete with Professionals in Generating New Product Ideas?

Poetz, Marion Kristin; Schreier, Martin - 2013

Generating ideas for new products used to be the exclusive domain of marketers, engineers, and/or designers. Users have only recently been recognized as an alternative source of new product ideas. Whereas some have attributed great potential to outsourcing idea generation to the “crowd” of...

Persistent link: https://www.econbiz.de/10014197212