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How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander; Bilgram, Volker; Marchuk, Anna - In: Technological forecasting & social change : an … 144 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
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Wer investiert warum? : eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten
Brem, Alexander; Wassong, Niklas - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 62 (2014) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10010341478
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Crowdsourcing, Crowdfunding, Crowdinvesting : eine Renaissance von Genossenschaften bei Unternehmensgründungen?
Brem, Alexander; Jovanović, Tanja; Tomczak, Alan - In: Aktuelle Forschungsfragen zur Gründung, Finanzierung …, (pp. 39-52). 2014
Persistent link: https://www.econbiz.de/10010437803
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
Bilgram, Volker - 2017
Persistent link: https://www.econbiz.de/10011901790
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Taming wicked civic challenges with an innovative crowd
Brunswicker, Sabine; Bilgram, Volker; Füller, Johann - In: Business horizons 60 (2017) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10011653630
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker; Füller, Johann; Piller, Frank T. - In: Understanding the crowd - how to construct the crowd …, (pp. 190-231). 2017
Persistent link: https://www.econbiz.de/10011915477
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker; Hahn, Alexander; Füller, Johann - In: Marketing review St. Gallen : Marketingfachzeitschrift … 39 (2022) 6, pp. 12-20
Persistent link: https://www.econbiz.de/10013445120