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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
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Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos; Yamin, Mo; Paulis, Efthimios - In: The journal of services marketing 27 (2013) 7, pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
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Global consumer behaviour in luxury goods markets
Li, Yuping - In: Global marketing strategies for the promotion of luxury …, (pp. 1-28). 2016
Persistent link: https://www.econbiz.de/10011484619
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A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver; Yang, Guang - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
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Marketing and multicultural diversity
Rao, C. P. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002741093
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Special issue on postmodernism, marketing and the consumer
In: International journal of research in marketing : IJRM ; … 11 (1994) 4, pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
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Marketing kulturowy : społeczno-kulturowe aspekty komunikacji marek w Polsce
Serwański, Tomasz - 2021
Persistent link: https://www.econbiz.de/10012800487
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222