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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Consumer perception of sex appeal advertising : a high context cultural perspective
Anabila, Peter; Tagoe, Clement; Asare, Sylvester - In: The IUP journal of marketing management : IJMM 14 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011411979
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Trust violation at work : lived experiences of American, Indian, and Chinese employees
Wildman, Jessica L.; Warren, Catherine; Deepak, Pratibha; … - In: International journal of cross cultural management 22 (2022) 2, pp. 349-376
Persistent link: https://www.econbiz.de/10013390576
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Cultural differences in the customer perception of crowded restaurant : emotion, intolerance and perceived price
Kim, Dae-young; Lee, Kwang-ho - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 420-431
Persistent link: https://www.econbiz.de/10008746335
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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Moralische Gefühle als Grundlage einer wohlstandschaffenden Wettbewerbsordnung : ein neuer Ansatz zur Erforschung von Sozialkapital und seine Anwendung auf China
Herrmann-Pillath, Carsten (contributor) - 2009
In his comprehensive critique of current economic approaches to social capital, Durlauf (2002) recommends a stronger reliance on methods of experimental economics and social psychology. This paper surveys different notions of social capital and submits an alternative conceptual approach based on...
Persistent link: https://www.econbiz.de/10003804950