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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Social Web
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Internet marketing
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Brand image
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Markenimage
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brand equity
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economic development
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brand attitude
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consumer-based brand equity
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economic growth
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purchase intention
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social media
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trade
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brand associations
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brand awareness
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brand loyalty
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diversification
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perceived quality
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private label brands
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social-media
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store brands
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technology
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Czarnecka, Barbara
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Schivinski, Bruno
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Journal of consumer behaviour
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Journal of global marketing
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ECONIS (ZBW)
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
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