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~subject:"Cultural identity"
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Cultural identity
Markenartikel
8,204
Brand
8,189
Consumer behaviour
5,770
Konsumentenverhalten
5,745
Brand management
5,441
Markenführung
5,437
Social values
5,325
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5,323
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3,466
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3,437
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1,976
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1,974
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1,872
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1,538
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1,527
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1,225
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1,212
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1,126
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1,024
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981
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949
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801
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689
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689
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667
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667
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630
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625
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592
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581
Kulturelle Identität
548
Marketing
547
Handelsmarke
528
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525
consumer
517
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516
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515
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509
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499
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Rubin, Jared
7
Seror, Avner
7
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7
Bisin, Alberto
6
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6
Uhlaner, Lorraine M.
6
Verdier, Thierry
6
Cannavale, Chiara
5
Deopa, Neha
5
Fortunato, Piergiuseppe
5
Hofstede, Geert
5
Minkov, Michael
5
Peterson, Mark F.
5
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5
Taras, Vas
5
Batra, Rajeev
4
Corneo, Giacomo
4
Javidan, Mansour
4
Jeanne, Olivier
4
Nunn, Nathan
4
Shenkar, Oded
4
Steel, Piers
4
Torelli, Carlos J.
4
Yeganeh, Kia Hamid
4
Alon, Ilan
3
Denmark, Florence
3
Feinberg, Fred M.
3
Freytag, Andreas
3
Götze, Franziska
3
Huang, Songshan
3
Hutjes, Jan
3
Lenartowicz, Tomasz
3
Messner, Wolfgang
3
Pichler, Michael M.
3
Ronen, Simcha
3
Roth, Kendall
3
Smith, Peter B.
3
Venaik, Sunil
3
Wang, Jing
3
White, Roger
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Höxberg-Gespräche <1985 - 1997>
1
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1
Information Resources Management Association
1
Stiftung Deutsch-Amerikanisches Akademisches Konzil
1
Symposium of the Project Global Networks and Local Values <1, 1999, Dresden>
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Tartu Ülikool
1
Taylor and Francis.
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Journal of business research : JBR
18
Journal of international consumer marketing
12
Culture, leadership, and organizations : the GLOBE study of 62 societies
10
Journal of business ethics : JOBE
10
Cross cultural management : an international journal
9
Journal of global marketing
8
Foundations of cross cultural management ; Vol. 3
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of world business : JWB
6
Asia Pacific journal of marketing and logistics
5
International business review : the official journal of the European International Business Academy
5
The international journal of human resource management
5
CESifo working papers
4
International journal of cross cultural management
4
International marketing review
4
NBER working paper series
4
Technological forecasting & social change : an international journal
4
The journal of brand management : an international journal
4
Tourism management : research, policies, practice
4
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
4
International journal of cross cultural management : CCM
3
International journal of hospitality management
3
Journal of East European management studies : JEEMS
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of evolutionary economics : JEE
3
Journal of international management
3
Journal of international marketing
3
Journal of promotion management : JPM
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
SpringerLink / Bücher
3
Working papers / Universität Bielefeld, Center for Mathematical Economics (IMW)
3
Asia-Pacific journal of business administration
2
Cogent business & management
2
Cross cultural & strategic management
2
Cross-cultural human resource management
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper series / IZA
2
Discussion papers / CEPR
2
Entrepreneurship and culture
2
European economic review : EER
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ECONIS (ZBW)
542
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1
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542
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date (oldest first)
1
Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
Saved in:
2
Brand
meaning and its creation in a cross-cultural context
First, Ivana
-
2009
Persistent link: https://www.econbiz.de/10003889161
Saved in:
3
Brand
concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
4
Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.
;
La Ferle, Carrie
- In:
Handbook of research on international advertising
,
(pp. 423-438)
.
2012
Persistent link: https://www.econbiz.de/10009514366
Saved in:
5
Chinese young consumers' response to negative
brand
information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting
;
Zhao, Yimeng
;
Yu, Jia
;
Yu, Mingzhou
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
Saved in:
6
Grouping Euroconsumers : a culture-based clustering approach
Kale, Sudhir H.
-
2006
Persistent link: https://www.econbiz.de/10003410964
Saved in:
7
Assessing the fit of two
brand
personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
8
Consumer
India : inside the Indian mind and wallet
Sinha, Dheeraj
-
2011
Persistent link: https://www.econbiz.de/10009239579
Saved in:
9
The ambivalent
consumer
: questioning consumption in East Asia and the West
Garon, Sheldon M.
(
contributor
); …
-
2006
-
1. publ., 1. pr.
Persistent link: https://www.econbiz.de/10003289851
Saved in:
10
Routledge international handbook of
consumer
psychology
Jansson-Boyd, Catherine V.
(
ed.
); …
-
2016
-
First edition.
Persistent link: https://www.econbiz.de/10013183242
Saved in:
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