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~subject:"Cultural identity"
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Cultural identity
Brand management
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Markenführung
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Consumer behaviour
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Brand image
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Markenimage
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global brands
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Global identity
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Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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China
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Emerging economies
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National culture
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Nationalkultur
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Schwellenländer
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global identity
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Corporate Social Responsibility
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Local identity
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Multinationales Unternehmen
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Transnational corporation
8
Corporate social responsibility
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Internet marketing
7
Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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Cultural compatibility
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Bartikowski, Boris
2
Aydinoğlu, Nilüfer Z.
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Batra, Rajeev
1
Borges, Adilson
1
Choo, Ho Jung
1
Cleveland, Mark
1
Coulter, Robin A.
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Dalmoro, Marlon
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Feinberg, Fred M.
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Guo, Xiaoling
1
Haugen, Hege Mathea
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He, Jiaxun
1
Heinberg, Martin
1
Helgeson, James G.
1
Ho, Joanne
1
Hong, JungHwa
1
Jakubanecs, Alexander
1
Laroche, Michel
1
Lee, Ha Kyung
1
Lu, Vinh Nhat
1
Ma, Jieqiong
1
Nique, Walter Meucci
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Pinto, Diego Costa
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Plewa, Carolin
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Quaye, Emmanuel Silva
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Sivertstøl, Njål
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Strizhakova, Yuliya
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Supphellen, Magne
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Teng, Lefa
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of consumer marketing
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ECONIS (ZBW)
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
4
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
5
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
6
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
Saved in:
9
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
10
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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