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Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung; Shavitt, Sharon; Lalwani, Ashok K.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
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The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of economic psychology : research in economic … 51 (2015), pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
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Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77
Persistent link: https://www.econbiz.de/10012017828
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
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The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika; Han, Jie Hui - In: Australasian marketing journal 21 (2013) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
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Investigating customer loyalty formation for wellness spa : individualism vs. collectivism
Han, Heesup; Kiatkawsin, Kiattipoom; Kim, Wansoo; Lee, … - In: International journal of hospitality management 67 (2017), pp. 11-23
Persistent link: https://www.econbiz.de/10011785135
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The antecedents of consumer satisfaction and loyality in fast food industry : a cross-national comparison between Chinese and Swiss consumers
Etemad-Sajadi, Reza; Rizzuto, Daniela - In: International journal of quality & reliability management 30 (2013) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10009788880
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Examining key drivers of customer delight in a hotel experience : a cross-cultural perspective
Torres, Edwin N.; Fu, Xiaoxiao; Lehto, Xinran Y. - In: International journal of hospitality management 36 (2014), pp. 255-262
Persistent link: https://www.econbiz.de/10010239280