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Customer integration
Relationship marketing
25,942
Beziehungsmarketing
25,267
Kosten-Nutzen-Analyse
11,576
Cost-benefit analysis
10,723
Consumer behaviour
9,157
Konsumentenverhalten
9,126
Customer satisfaction
5,734
Kundenzufriedenheit
5,694
Theorie
5,506
Theory
5,400
Service quality
4,289
Dienstleistungsqualität
4,280
Deutschland
3,582
Germany
3,390
Brand management
2,542
Markenführung
2,539
Lieferantenmanagement
2,207
Supplier relationship management
2,206
USA
2,189
United States
2,119
Social Web
2,028
Social web
2,027
Brand image
1,871
Markenimage
1,867
Marketingmanagement
1,863
Marketing management
1,852
Electronic Commerce
1,712
E-commerce
1,656
Complaint management
1,624
Beschwerdemanagement
1,623
Online-Marketing
1,564
Internet marketing
1,547
Kundenwert
1,476
Customer value
1,448
Kundenintegration
1,433
Vertrauen
1,371
Confidence
1,366
Einzelhandel
1,353
Retail trade
1,345
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1,311
German
124
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Hollebeek, Linda D.
27
Brodie, Roderick J.
12
Conduit, Jodie
12
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Edvardsson, Bo
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Ahn, Jiseon
4
Beatty, Sharon E.
4
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Springer Fachmedien Wiesbaden
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Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Universität Stuttgart
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Journal of business research : JBR
87
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
27
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
20
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Journal of service research : JSR
15
Customer engagement : contemporary issues and challenges
14
Journal of the Academy of Marketing Science
14
Service business
14
The journal of product & brand management
14
Journal of service research
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
1,432
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1
A knowledge management approach to marketing and the advent of customer knowledge management
Mjahed, Samiha
;
Triki, Abdelfattah
-
2012
Persistent link: https://www.econbiz.de/10009575092
Saved in:
2
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
3
Show you care : initiating co-creation in service recovery
Xu, Yingzi
;
Marshall, Roger
;
Edvardsson, Bo
;
Tronvoll, Bård
- In:
Journal of service management
25
(
2014
)
3
,
pp. 369-387
Persistent link: https://www.econbiz.de/10010384971
Saved in:
4
Please explain why it happened! : How perceived justice and customer involvement affect post co-recovery evaluations : study of Iranian online shoppers
Gohary, Ali
;
Hamzelu, Bahman
;
Alizadeh, Hamid
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 127-142
Persistent link: https://www.econbiz.de/10011528558
Saved in:
5
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
6
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
7
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
8
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
9
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
10
Do they see the signs? : organizational response behavior to customer complaint messages
Janda-Eble, Sergej
;
Polthier, Andreas
;
Kuester, Sabine
- In:
Journal of business research : JBR
137
(
2021
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
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