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Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian; Prentice, Catherine; Han, Xiaoyun - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
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The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347
Persistent link: https://www.econbiz.de/10011995641