//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The existence of double jeopar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer integration
Consumer behaviour
39
Konsumentenverhalten
37
Relationship marketing
21
Beziehungsmarketing
19
Brand management
18
Markenführung
17
Brand image
15
Markenimage
15
Australia
13
Brand
13
Markenartikel
13
Australien
12
Theorie
11
Theory
11
Advertising
10
Customer satisfaction
8
Kundenzufriedenheit
8
Service quality
8
Dienstleistungsqualität
7
USA
7
Innovation
6
Internet marketing
6
Kundenintegration
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Social Web
6
Social web
6
Werbung
6
Advertising effects
5
Corporate social responsibility
5
Dienstleistungssektor
5
Market entry
5
Markteintritt
5
Service industry
5
United States
5
Werbewirkung
5
Brand loyalty
4
Celebrity endorsement
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Johnson, Lester W.
6
Leckie, Civilai
5
Nyadzayo, Munyaradzi
3
Casidy, Riza
1
Ceric, Arnela
1
D'Alessandro, Steven
1
Dwivedi, Abhishek
1
Nyadzayo, Munyaradzi W.
1
Soutar, Geoffrey N.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
4
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
5
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
6
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->