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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019
Persistent link: https://www.econbiz.de/10013163393
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100