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Customer integration
Service-dominant logic
52
Salespeople
49
Service-Dominant Logic
49
Verkaufspersonal
49
Marketing theory
36
Marketingtheorie
35
Relationship marketing
34
Beziehungsmarketing
33
Betriebliche Wertschöpfung
29
Value creation
29
Selling
25
Verkauf
25
Dienstleistung
16
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing management
14
Marketingmanagement
14
Services
14
Dienstleistungsmarketing
13
Innovation
13
Services marketing
13
Marketing
12
Theory
11
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
9
Erfolgsfaktor
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Kundenintegration
9
New product development
9
Produktentwicklung
9
Success factor
9
Theorie
9
USA
9
United States
9
Strategisches Management
8
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English
9
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Vargo, Stephen L.
8
Akaka, Melissa Archpru
3
Chaker, Nawar N.
1
Corsaro, Daniela
1
Dagger, Tracey S.
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
Hochstein, Bryan
1
Koskela-Huotari, Kaisa
1
Lusch, Robert F.
1
McColl-Kennedy, Janet R.
1
Nagel, Duane
1
Rangarajan, Deva
1
Schau, Hope Jensen
1
Sebastiani, Roberta
1
Sweeney, Jillian C.
1
Van Kasteren, Yasmin
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Wieland, Heiko
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Journal of service research : JSR
2
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of service management
1
Journal of service research
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
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The journal of services marketing
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ECONIS (ZBW)
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1
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
2
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
3
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
4
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
5
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
Saved in:
8
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
9
Health care customer value cocreation practice styles
McColl-Kennedy, Janet R.
;
Vargo, Stephen L.
;
Dagger, …
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 370-389
Persistent link: https://www.econbiz.de/10009673031
Saved in:
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