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A longitudinal analysis of cou...
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Customer integration
Consumer behaviour
19
Konsumentenverhalten
16
International marketing
13
Internationales Marketing
13
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
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Markenimage
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Brand management
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Markenführung
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USA
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United States
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Brand
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Markenartikel
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Cultural identity
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Kulturelle Identität
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Kundenintegration
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Multinationales Unternehmen
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Personality psychology
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Persönlichkeitspsychologie
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Transnational corporation
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Advertising effects
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Cross-cultural management
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New product development
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Produktentwicklung
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Werbewirkung
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Auslandsaufenthalt
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Business services
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China
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Dienstleistungssektor
3
Expatriate assignment
3
Firm performance
3
Globalisierung
3
Globalization
3
Individualism
3
Innovation management
3
Innovationsmanagement
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Magnusson, Peter
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Gummerus, Johanna
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Koskull, Catharina von
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Kristensson, Per
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Netz, Johan
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
Journal of the Academy of Marketing Science
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
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Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
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2
The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
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3
Turning users' innovativeness during ideation
Kristensson, Per
;
Magnusson, Peter
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003986740
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4
Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
Magnusson, Peter
;
Wästlund, Erik
;
Netz, Johan
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011536433
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5
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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