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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
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Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
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The power of community brands : how user-generated brands emerge
Füller, Johann - In: Revolutionizing innovation : users, communities, and …, (pp. 353-375). 2016
Persistent link: https://www.econbiz.de/10014547643
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Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes; Rieger, Markus; Füller, Johann - In: Kommunikation als Erfolgsfaktor im …, (pp. 391-401). 2009
Persistent link: https://www.econbiz.de/10003853674
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Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009
Persistent link: https://www.econbiz.de/10003898460
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Innovation creation in online consumer groups
Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen; Füller, Johann; Bartl, Michael; … - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 187-199). 2008
Persistent link: https://www.econbiz.de/10003709975