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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

Persistent link: https://www.econbiz.de/10011435593

Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement

Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166

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Factors affecting willingness to participate in consumer generated advertisement

Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223

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Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?

Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18

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Customer engagement and advertising effectiveness : a moderated mediating analysis

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Essays on customer engagement strategies and tactics in business and consumer markets

Berkmann, Manuel - 2020

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Augmented reality : designing immersive experiences that maximize consumer engagement

Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161

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Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising

Knoll, Johannes; Proksch, Ramona - In: Journal of marketing communications 23 (2017) 4, pp. 400-412

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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement

Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: Social and environmental issues in advertising, (pp. 149-165). 2017

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So whaddya think? : consumers create ads and other consumers critique them

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