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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
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Cause related marketing and customer value : the role of service quality and perceived risk as mediators
Gupta, Shelleka; Sharma, Alka; Parrey, Aubid Hussain - In: Manthan : journal of commerce and management 5 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011981381
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Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
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Identifying appropriate compensation types for service failures : a meta-analytic and experimental analysis
Roschk, Holger; Gelbrich, Katja - In: Journal of service research : JSR 17 (2014) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10010356813
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Relational perspectives of perceived service quality in the online and offline environments : a meta-analysis
Najjar, Hechmi - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 182-202
Persistent link: https://www.econbiz.de/10012258654
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Festival attributes and perceptions : a meta-analysis of relationships with satisfaction and loyalty
Tanford, Sarah; Jung, Shinyong - In: Tourism management : research, policies, practice 61 (2017), pp. 209-220
Persistent link: https://www.econbiz.de/10011708210