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~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Customer satisfaction
Emotion
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4,930
Consumer behaviour
4,928
Relationship marketing
3,390
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
42
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Handbook of consumer psychology
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Handbuch der Marktforschung
6
Product experience
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
The evolution of brands : from signals of quality to storehouses of trust
6
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
5
Handbook of brand relationships
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
5
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of research on customer engagement
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Multicultural perspectives in customer behaviour
4
Qualitative marketing research : approaches, techniques and analysis
4
The impact of theory on representations of the consumer and the marketing organisation
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Brick & mortar shopping in the 21st century
3
Co-creation and well-being in tourism
3
Consumption culture in Europe : insight into the beverage industry
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Digital advertising : theory and research
3
Electronic retailing
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Fundamentals of marketing research ; Vol. 2
3
Fundamentals of marketing research ; Vol. 3
3
Gendering theory in marketing and consumer research
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
3
Interpretive consumer research : paradigms, methodologies & applications
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ECONIS (ZBW)
840
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1
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad
;
Al-Zyoud, Ahmad
- In:
Strategic uses of social media for improved customer …
,
(pp. 207-223)
.
2017
Persistent link: https://www.econbiz.de/10011632848
Saved in:
5
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
6
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
7
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
8
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
9
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
10
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
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