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~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
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Customer satisfaction
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Brick & mortar shopping in the 21st century
8
Retailing in the 21st century : current and future trends
8
Emotional, sensory, and social dimensions of consumer buying behavior
7
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Handbook of research on retailer-consumer relationship development
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Product experience
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Theoretische Fundierung und praktische Relevanz der Handelsforschung
6
Retailing in emerging markets : a policy and strategy perspective
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of consumer psychology
4
Handbook of research on customer engagement
4
Marketing in the new global order : challenges and opportunities
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Memorable customer experiences : a research anthology
4
Reinventing management strategies : the design for future ; issues in marketing and finance
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Co-creation and well-being in tourism
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Digital advertising : theory and research
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Exploring the rise of fandom in contemporary consumer culture
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Fashion branding and communication : core strategies of European luxury brands
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Handbook of brand relationships
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Management and marketing for improved retail competitiveness and performance
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
784
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1
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad
;
Al-Zyoud, Ahmad
- In:
Strategic uses of social media for improved customer …
,
(pp. 207-223)
.
2017
Persistent link: https://www.econbiz.de/10011632848
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
7
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
8
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
9
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
10
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10014576415
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