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~subject:"Customer satisfaction"
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
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Customer satisfaction
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Product experience
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of consumer psychology
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Digital advertising : theory and research
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Handbook of brand relationships
3
Handbook of research on customer engagement
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Memorable customer experiences : a research anthology
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
AI-driven marketing research and data analytics
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
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Brand Content : die Marke als Medienereignis
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
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Brands and brand management : contemporary research perspectives
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Business and management issues in the global and digital era : Indonesian perspectives
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Consumer brand relationships : meaning, measuring, managing
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Contemporary research in e-branding
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Customer-centric marketing strategies : tools for building organizational performance
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Design thinking : integrating innovation, customer experience and brand value
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ECONIS (ZBW)
526
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11
Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Goode, Miranda
;
Khamitov, Mansur
;
Thomson, Matthew
- In:
Strong brands, strong relationships
,
(pp. 216-232)
.
2015
Persistent link: https://www.econbiz.de/10011313567
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12
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
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13
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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14
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
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15
A critical review of factors affecting tourists' loyalty
Khanh Tung Nguyen
;
Nguyen Dong Phong
- In:
Recent developments in Vietnamese business and finance
,
(pp. 439-462)
.
2021
Persistent link: https://www.econbiz.de/10012799184
Saved in:
16
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
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17
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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18
Web-Videos : Social Branding und Performance-Optimierung
Kreilaus, Carsten
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 197-205)
.
2012
Persistent link: https://www.econbiz.de/10009553588
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19
Social media romance
Gray, Justin
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 118-125)
.
2014
Persistent link: https://www.econbiz.de/10010481832
Saved in:
20
The amalgamation of social media and tourism in Ghana
Kotoua, Selira
;
Asiedu-Appiah, Felicity
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 121-142)
.
2022
Persistent link: https://www.econbiz.de/10013198520
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