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~subject:"Customer satisfaction"
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
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Customer satisfaction
Emotion
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
6
Product experience
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Handbook of consumer psychology
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Digital advertising : theory and research
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Handbook of brand relationships
3
Handbook of research on customer engagement
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Memorable customer experiences : a research anthology
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
AI-driven marketing research and data analytics
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Brand Content : die Marke als Medienereignis
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Brands and brand management : contemporary research perspectives
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Consumer brand relationships : meaning, measuring, managing
2
Contemporary research in e-branding
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Customer-centric marketing strategies : tools for building organizational performance
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Design thinking : integrating innovation, customer experience and brand value
2
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ECONIS (ZBW)
526
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81
Influence of industry characteristics on satisfaction-loyalty on the Polish market
Kaniewska-Sęba, Aleksandra
;
Kwiatek, Piotr
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 189-201)
.
2009
Persistent link: https://www.econbiz.de/10009499905
Saved in:
82
Extended DEMO-based SLAs to specify customers' expectations
Almeida, Mário
;
Mendes, Carlos
;
Silva, Miguel Mira da
- In:
Exploring services science : 4th international …
,
(pp. 292-298)
.
2013
Persistent link: https://www.econbiz.de/10009729066
Saved in:
83
Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010379302
Saved in:
84
Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian
;
Mihoc, Florin
- In:
The changing business landscape of Romania : lessons …
,
(pp. 285-304)
.
2013
Persistent link: https://www.econbiz.de/10010386881
Saved in:
85
Emotional identity : enhancing customer experience through emotional involvement
Hofmann, Anna
;
Habenschuss, Julius W.
;
Sonnenberg, Yannick
- In:
Rethink - the corporate network
,
(pp. 181-201)
.
2014
Persistent link: https://www.econbiz.de/10010487283
Saved in:
86
Antezedenten und Konsequenzen der Preiszufriedenheit
Rothenberger, Sandra
;
Hinterhuber, Hans H.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 227-247)
.
2005
Persistent link: https://www.econbiz.de/10002753241
Saved in:
87
Die Erfüllung von Kundenbedürfnissen als Determinante der Kundenzufriedenheit im Electronic Shopping
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Hesse, Josef
- In:
Electronic retailing
,
(pp. 163-190)
.
2002
Persistent link: https://www.econbiz.de/10001679103
Saved in:
88
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
89
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
90
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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