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Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry & its Analysis by Seven Ps of Service Marketing Mix
Saumendra, Das; Patnaik, A.S.C; Padhy, Prasanta Kumar - 2022
A firm or an industry can make use of other forms of communication and promotion besides advertising. The most important objective for these complementary promotional activity is to identify and approach prospective customers with a promotional message as precisely as possible. So we can say...
Persistent link: https://www.econbiz.de/10014195595
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Service Failure as a Causative of Customer Aggression on Hospitality Industry Employees
Nwokorie, Edwin Chigozie; Ezeibe, Ndidi - 2016
This study investigates service breakdown as the cause of customers’ aggressive behaviours in the hospitality industry and how customer aggression affects employee performance. Survey method was adopted in conducting the research. Questionnaire was the major instrument for data collection as...
Persistent link: https://www.econbiz.de/10014034960
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The Influence of Customer Satisfaction Towards Positive Word-of-Mouth in Hospitality Industry
Zainol, Noorliza; Ahmad Rozali, Abdul; Fadhlina; Akhir, … - 2016
Providing high quality services and improving customer satisfaction are broadly known as basic factors enhancing the …
Persistent link: https://www.econbiz.de/10014035408
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Co-Creation and Technological Innovation : The Predictors of Guest Satisfaction and Revisit Intention in Hospitality Industry
Sharma, Vivek; Bhat, Dada Ab Rouf - 2022
-administered questionnaire from 341 customers visiting luxury hotels in Jammu and Kashmir using a non-probability convenience sampling technique … intention was also examined. The study is confined to the customers visiting luxury hotels in Jammu and Kashmir. Future studies …
Persistent link: https://www.econbiz.de/10014085498
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Accommodating Loyalty
Gold, Andrew S. - 2016
Legal and extra-legal conceptions of loyalty often diverge, most notably in fiduciary law. Some consider this divergence problematic because they see loyalty duties as moral duties, or because they see loyalty as a moral virtue. This chapter raises doubts about a moralistic view of fiduciary...
Persistent link: https://www.econbiz.de/10013002864
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Determinants of Service Quality in the Hospitality Industry : The Case of Malaysian Hotels
Sohail, M. Sadiq - 2019
examine the factors that influence consumer perceptions of service quality in a mid-priced hotel chain in Malaysia. A random …
Persistent link: https://www.econbiz.de/10012904031
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Measuring Customer Satisfaction in the Hospitality Industry : An Empirical Study of the Hotels in the Capital Cities of Europe
Radojevic, Tijana; Stanisic, Nemanja; Stanic, Nenad; … - 2014
. For the purpose of this research, data on 6,768 hotels located in 47 capital cities in Europe were collected from the … website www.booking.com. We have used all information available on the website regarding the hotels chosen on the basis of …
Persistent link: https://www.econbiz.de/10014146157
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The Role of Tangibility in Service Quality and its Impact on External Customer Satisfaction : A Comparative Study of Hospital and Hospitality Sectors
Panda, Tapan - 2015
five dimensions of service quality. Though these dimensions are found to be independent of each other, research on the … their impact on customer satisfaction. While other dimensions of service quality have significant influence on customer … across hospital and hospitality sector. The researcher has analyzed the components of tangibalization from existing …
Persistent link: https://www.econbiz.de/10013018459
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Determination of Hospitality Services Quality and Customer Satisfaction - A Holserv Approach
Jeganathan, Gomathi Sankar; David, Arokiaraj; K, Ilangovan - 2023
This study examines the relationship between the quality of perceived service and the level of satisfaction customers …. HOLSERV is developed to measure the service quality in tourism, comprised of three factors named employee, tangibles, and … reliability. Data have been collected from guests of the luxury hotels located in Pondicherry (Puducherry). 344 samples were used …
Persistent link: https://www.econbiz.de/10014262857
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Role of Hospitality Services in Tamil Nadu Tourism
Renuka, R. - 2010
Hospitality services are playing an important role in the Indian economy. This industry is also facing many problems which must be considered very seriously. The present study covers the role of hotel services in Tamil Nadu and the impact of tourism in India's economic development. The present...
Persistent link: https://www.econbiz.de/10013135943