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~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
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Customer satisfaction
Markenartikel
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Markenimage
72
Brand image
69
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52
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52
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51
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Kraft Foods Deutschland GmbH & Co. KG
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International journal of advertising : the quarterly review of marketing communications
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
The journal of brand management : an international journal
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
Ethics, social responsibility and sustainability in marketing
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Spatial transformation : processes, strategies, research design
1
The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
31
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1
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
Saved in:
2
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
3
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
4
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara
- In:
Conference proceedings trends in business communication 2016
,
(pp. 125-132)
.
2017
Persistent link: https://www.econbiz.de/10011620164
Saved in:
7
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
8
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
9
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
10
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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