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Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns

Rego, Michelle M.; Hamilton, Mark; Rogers, Dana - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 434-456

Persistent link: https://www.econbiz.de/10012650502

The role of logo recoloring on perceptual fluency in cause-related marketing campaigns

Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982

Persistent link: https://www.econbiz.de/10012179085

Does an expanded brand user base of co-branded advertising help ad-memorability?

Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379

Persistent link: https://www.econbiz.de/10011919262

Can personalised prosocial ads be harnessed for brand equity enhancement?

Heidari, Setareh; Nasiri, Sepideh; Rahmani, Donya; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 305-327

Persistent link: https://www.econbiz.de/10014442616

Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase

Bianchi, Enrique Carlos; Daponte, Gaspar Gracia; … - In: Journal of business 12 (2020) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10012488396

Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217

Persistent link: https://www.econbiz.de/10013280077

Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment

He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259

Persistent link: https://www.econbiz.de/10011459636

Fair trade information eliminates the positive brand effect: product choice behavior in Japan

Ota, Masaya; Sakata, Yusuke; Iijima, Takao - In: Asian journal of sustainability and social responsibility 4 (2019) 6, pp. 1-14

We examine whether Fair Trade information affects the Japanese consumer's willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer behavior. We use an online survey and the Discrete Choice Experiment (DCE) method for hypothesis...

Persistent link: https://www.econbiz.de/10012138677

Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10012060040

The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive

Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455

Persistent link: https://www.econbiz.de/10011849978

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