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~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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Customer satisfaction
Marketingmanagement
Markenimage
10,769
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10,522
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6,881
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6,878
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6,420
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719
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484
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414
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Melewar, T. C.
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Šerić, Maja
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Bang Nguyen Viet
5
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O'Cass, Aron
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Usman, Osly
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Chahal, Hardeep
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Foroudi, Pantea
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Laukkanen, Tommi
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Assaker, Guy
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Dwivedi, Abhishek
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Journal of business research : JBR
57
The journal of brand management : an international journal
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The journal of product & brand management
34
Journal of retailing and consumer services
33
European journal of marketing : EJM
19
International journal of hospitality management
19
Journal of travel and tourism marketing
18
Cogent business & management
14
Journal of marketing communications
14
Journal of strategic marketing
14
Journal of hospitality marketing & management
13
Journal of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of marketing management : MM
11
International journal of contemporary hospitality management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing
9
The marketing review
9
Tourism management : research, policies, practice
9
Journal of promotion management : innovations in planning and applied research
8
Global business review
7
International marketing review
7
International review on public and non-profit marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Marketing intelligence & planning
7
The journal of services marketing
7
EuroMed journal of business
6
European research studies
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of destination marketing & management
6
Journal of fashion marketing and management
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Journal of global marketing
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Journal of marketing for higher education
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Journal of vacation marketing
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Services marketing quarterly
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ECONIS (ZBW)
1,215
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1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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4
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
5
Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till
-
1999
Persistent link: https://www.econbiz.de/10000998184
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6
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
7
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
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8
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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9
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
10
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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