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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin; Sung, Yoon Hi; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
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The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer; Smalley, K. Bryant; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346