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~subject:"Customer satisfaction"
~subject:"Werbung"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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Customer satisfaction
Werbung
Consumer behaviour
614
Konsumentenverhalten
614
Brand management
97
Markenführung
97
Beziehungsmarketing
90
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90
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160
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60
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Wheeler, Alina
3
Nuttawut Rojniruttikul
2
Abu Bakar bin Abdul Hamid
1
Afanasyeva, Tatiana
1
Al-Ghazali, Basheer Mohammed
1
Allen, Chris T.
1
Altstiel, Tom
1
Aritonang, R.
1
Aydın, Hatice
1
Beduschi, Eliane Fátima Strapazzon
1
Berntzen, Lasse
1
Bhalerao, Hemangi
1
Bin Mohammed Yusoff, Rosman
1
Bouranta, Nancy
1
Boyland, Emma
1
Bui Nhat Vuong
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Institute of Leadership and Management <London>
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
The international review of retail, distribution and consumer research
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of economics and financial issues : IJEFI
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Journal of service theory and practice
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
AICEI proceedings
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business process management journal
1
Designing and communicating experience
1
Ethics, social responsibility and sustainability in marketing
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Information technology and management
1
Interdisciplinary management research XVI ; 1
1
Journal of Chinese economic and foreign trade studies
1
Journal of marketing management : MM
1
Leicht gemacht
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research in transportation economics
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Scientific Annals of Economics and Business
1
South Asian journal of management : SAJM
1
Superseries
1
Sustainability in Business Management
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The TQM journal : the international review of organizational improvement
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Werben und Verkaufen
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
77
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1
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
2
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
3
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
Brand
and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
Transferring game attitudes to the
brand
: persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
8
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
9
Advertising creative : strategy, copy and design
Altstiel, Tom
;
Grow, Jean
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003830815
Saved in:
10
Designing
brand
identity : an essential guide for the entire branding team
Wheeler, Alina
-
2009
-
3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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