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Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Helm, Sabrina; Garnefeld, Ina; Tolsdorf, Julia - In: Australasian marketing journal 17 (2009) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003886488
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Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina; Eggert, Andreas; Garnefeld, Ina - In: Handbook of partial least squares : concepts, methods …, (pp. 515-534). 2010
Persistent link: https://www.econbiz.de/10003944665
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Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - 2007
Persistent link: https://www.econbiz.de/10013439559