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The importance of focus for generating customer value
Breur, Tom - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
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Are you ready for a contactless future? : a multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0
Hao, Fei; Chon, Kaye - In: Journal of travel and tourism marketing 38 (2021) 9, pp. 900-916
Persistent link: https://www.econbiz.de/10013178053
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes; Morgeson, Forrest V., III.; Hult, G. … - In: Journal of marketing 80 (2016) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
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Customer relationship management : a global perspective
Raab, Gerhard; Ajami, Riad A.; Gargeya, Vidyaranya B.; … - 2008
Persistent link: https://www.econbiz.de/10003582985
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The CRM handbook : a business guide to customer relationship management
Dyché, Jill - 2002
Persistent link: https://www.econbiz.de/10001578642
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Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily; Melero-Polo, Iguácel; Sesé, F. Javier - In: Journal of service research 23 (2020) 2, pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
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On custom
Schlicht, Ekkehart - 1992
Persistent link: https://www.econbiz.de/10000148766
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Customer value management of sports events
Pechlaner, Harald; Helfricht, Matthias; Raich, Frieda; … - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 231-245). 2003
Persistent link: https://www.econbiz.de/10002108988