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Service capacity and price promotion wars
Bae, Junhyun; Chen, Li; Yao, Shiqing - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8757-8772
Persistent link: https://www.econbiz.de/10014284790
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022
Persistent link: https://www.econbiz.de/10013494053
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Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Marketing für Nachfolgeprodukte und neue Produktgenerationen : eine Analyse aus Kundensicht
Kaetzke, Philomela - 2003
Persistent link: https://www.econbiz.de/10001747367
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The effect of word of mouth on consumers' attitudes toward products and their purchase probability
Podnar, Klement; Javernik, Pina - In: Journal of promotion management : JPM 18 (2012) 2, pp. 145-168
Persistent link: https://www.econbiz.de/10009560053
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A study of sales promotion mix on customer satisfaction with reference to shopping malls in Gwalior city
Ubeja, Satnam Kour - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011287771
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Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.; Banahan, Benjamin F., III; Bentley, … - In: International journal of pharmaceutical and healthcare … 9 (2015) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011302267