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Purpose – This study aims to examine how two aspects of an online shopping environment can influence consumer satisfaction. The two independent variables examined in this study were the level of interactivity and the amount of information provided by an online shopping environment....
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Purpose – The aim of this paper is to explore the role of affect evoked among customers of differing expertise within a business‐to‐business credence service context and examine how this affects overall satisfaction judgements. Design/methodology/approach – Drawing on the affect and...
Persistent link: https://www.econbiz.de/10014905202